Bathstore

Infographics to promote

TVC

Client | Bathstore
Agency | M&C Saatchi

Bathstore winter campaign.

The graphics draw on the formal visual language of information design popularised by studio MK12 in the title sequence for Stranger Than Fiction- and juxtapose this structured aesthetic with humorous content and playful, cartoony animation. This contrast is used to highlight and communicate the key USPs of Bathstore’s products in a distinctive, engaging way.

Roles

Camera Tracking
2D Design
Animation
Compositing

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