Coca Cola

Move To The Beat - 2012 Olympics

It’s the London 2012 Olympics. Mark Ronson and Katy B teamed up to produce the single Anywhere in the World - a song built from the real sounds made by competing athletes: the bounce of table tennis balls, the thwack of an arrow, the pounding of footsteps, heartbeats and even breath. 

In collaboration with Coca-Cola’s “Move to the Beat” campaign tied to London 2012, I developed a series of animations that could be triggered live alongside the sampled sounds during performances. 

These animations - projected on large-format screens during concerts and events provided a visual counterpart to the rhythms created by sport and sound, helping to literally animate the fusion of athletic motion and musical beat in real time.

Role

VFX
Motion Design

Projects

Services

About

Contact

+61(0) 497 077 795

info@oliverchaffe.com

We acknowledge the traditional custodians of the lands on which we work, and we pay our respects to Elders past and present.