Monument

Redefining the Melbourne Skyline.

Client | Far East Consortium
Agency | Caramel Creative

As an elegant piece of industrial design ‘Monument’ is set to redefine the Melbourne Skyline.

A modern architectural expression with a rich site heritage – inspiration being drawn from the heritage-listed Eliza Tinsley building, which originally housed a coach and motor body works, blacksmiths, saddlers and leather supplies.

I created the concept look and feel, directing the film crew and looking after the entire post production.

Roles

Concept Development
Storyboard
Interview Scripting
On set direction
Music sourcing
Editing / Post Production

Additional Credits

Creative Director | Aaron Lee
Cinematography | Phillip Einwick
Producer | Yasmin Lenzie Smith
A Caramel Creative Production

Concept Stills

The concept of the building name ‘Monument’ was echoed in the strong silhouettes and directional lighting used in studio, conveying a sense of strength and authority.
A curated shot-list of some of the surrounding ‘Monumental’ buildings were shot using car mounted cameras, tilted upwards to convey grandeur.