The Motorists

For the love of classic cars

The Motorists web series is focussed on vintage cars, driven by Dave and Benny.
The former a restoration expert, the latter the ‘rain man’ of motoring!

Typically each episode would be shot over an entire day and required full time sync, multicam and editing across 6+ cameras.

A key challenge was ‘finding the story’ within each edit and balancing the content for both the casual viewer and die hard enthusiast.

Roles

Concept Direction
Full post production
15 feature episodes, trailers, Instagram pieces and ‘stories’
YouTube channel management
Content planning and copywriting

Additional Credits

Creative Directors | Aaron Lee & Julian Cress
Cinematography | Nigel Rungen
A Caramel Creative Production

Short form stories

With so much material left on the cutting room floor we began producing ‘stories’ - Tall tales or deep dives on a subject, often with historical significance.
This material kept the audience engaged and the YouTube algorithm happy with the frequency of content being posted.

I managed the YouTube channel, interacting with the passionate (and highly opinionated) audience.