Celebrating 60 Years

Client | Abercrombie & Kent
Agency | Caramel Creative

In celebration of Abercrombie & Kent’s 60th anniversary, we were  approached to produce a brand film that both honoured their storied past and conveyed the transformative power of travel to their customers.

This film presented a unique challenge: it needed to resonate across the UK, US, and Australian markets. While the client cherished the emotive, cinematic voice of the first film, this piece also required a level of corporate assurance, as it would be used in both B2B and B2C contexts.

Our response was to develop a dual-voiced narrative: a mature British male, echoing the presence of Geoffrey Kent, A&K’s founder, representing the brand’s legacy and authority, alongside an American female voice representing the customer’s perspective- curious, adventurous, and inspired.

Created during lockdown, opportunities to capture new footage were extremely limited. To overcome this, I storyboarded, edited, and produced the 2-minute film entirely from an extensive archive of existing material, carefully selecting and recontextualising footage to craft a fresh and cohesive story.

The film premiered at Abercrombie & Kent’s annual conference in the USA and was met with overwhelming acclaim from global employees and sales teams. With international travel reopening that same year, the film has since become a central marketing tool, capturing the imagination of customers and reinforcing the brand’s position as a leader in luxury experiential travel.

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