Beyond The Frame

Animated brand film

Client | Framework Films

Animated brand film for Los Angeles based Framework Films.

Founder and creative director Mike Lindle expressed a desire to bring the company values and proposition to life; To be a partner to agencies struggling with the complexities of video production.

Through minimalist design and considered movement the piece conveys a sense of precision and mechanical beauty. Taking clients on a journey, effortlessly navigating the complex and utilising a vast network of creative resources to ultimately create work with impact.

Roles

Concept Development
Creative Direction
Storyboards & Styleframes
Motion Design
All Post Production

Additional Credits

Producer & Director | Mike Lindle

Process

The project begin with a full creative audit of existing credentials and proposal documents, distilling the company values and proposition into key pillars, which informed the development of the script.

Following a period of collaborative ideation I created a rough storyboard, a handful of style frames and moodboard references. Some of these early explorations can be found below.