Hickory

Building Innovation

Client | Hickory
Agency | Caramel Creative

For more than three decades, Hickory has consistently invested in people, technology, and digital platforms - pushing the boundaries of what’s possible in the built environment. With deep expertise spanning construction, development, data centres, and manufacturing, the business operates with the precision and efficiency of a modern automotive production line rather than a traditional builder.

At a pivotal moment of growth, Hickory sought to clearly articulate its values and vision to the wider market, supporting major tenders while elevating brand awareness.
The challenge was to capture not just what Hickory builds, but how it thinks.

Filmed over a single day, beginning before dawn to capture the first light of sunrise, the profile film was structured around a semi-scripted framework, allowing conversations to unfold naturally and ensuring each message felt authentic, confident, and grounded in real experience.

Close-up studio, shot interviews establish authority and clarity, while a cool, blue-toned grade reinforces a sense of innovation, technology, and control. Layered with dynamic site imagery and process-driven visuals, the film reflects Hickory’s methodical, future-focused approach to building.

The final piece delivers a bold, contemporary impression. One that communicates scale, intelligence, and ambition far more powerfully than any business card ever could.

Roles

Pre-Production moodboards
Script / Interview questions
Editing
Colour Grading
Sound / Music sourcing

Additional Credits

Creative Directors | Aaron Lee & Tim Mcallister
Cinematography | Harpy
A Caramel Creative Production