'How We'

Ident for agency case studies

'How We' was an agency video series showcasing how a modern brand agency - Caramel Creative -delivers digital, brand, and video outcomes.
I was tasked with creating the opening ident for the series of instructional videos.

The concept was loosely based on the idea that design is a transformative experience.
Objects associated with the creation of bright ideas literally morph into primitive geometric forms, visually representing the shift from concept to clarity.

Both light and dark themed versions were produced.

Rendered using Octane Render.

Roles

Concept Development
Storyboard
3D Design & Animation
Music briefing and soundlay

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Contact

+61(0) 497 077 795

info@oliverchaffe.com

We acknowledge the traditional custodians of the lands on which we work, and we pay our respects to Elders past and present.