Signel

Stay focused. Stay present.

Client | Permeable Tech
Agency | Framework Films

For the launch of Signel, a smart ring by Permeable Tech, designed to reduce notification overload and enhance presence, less than two weeks were allocated to create the full suite of campaign visuals ahead of Black Friday sales. An existing site had been assembled by the founders, but the user experience was cluttered and the visual assets lacked the polish required for a premium product offering.

Fast, focused content sprints like this create space to build hero animation and brand assets that elevate a product and carve out a clear market position.

The ring was modelled and animated using CAD files and reference photography, creating a re-useable and true to life digital double.

The on page experience was further enhanced by the creation of a set of complimentary lifestyle images - art-directed and produced through a blend of AI and traditional techniques.

Roles

3D Modelling
3D Lighting
3D Animation
AI image gen
Retouch

Additional Credits

Producer | Mike Lindle
Shopify Site | Josh Clough

A premium website experience

Positioned well above others in its price bracket, the new website delivers a sharper, more considered user experience. The detailed CGI ring provides a versatile visual asset for both motion and stills, ensuring the product is always shown at its best.

Humanising smart tech

After creating the CGI assets of the ring, the product page required a complementary lifestyle layer to humanise the brand in a fresh, modern way. For a product aimed at a savvy and trend aware consumer stock imagery wouldn't cut it, yet timings and budget did not allow for a full talent shoot.

Through careful curation, advanced AI prompting techniques, and traditional retouching, the final image set arrives at a unified visual language built around a rich, warm orange palette - delivering energy, cohesion, and a contemporary tech-meets-editorial tone.

Subtle motion blur adds fluidity and emotion, moving the work beyond generic lifestyle photography into something more expressive.

Bass In The Grass

Mark Douglass – Melbourne Glassworks

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