Motion Design, Video Production & Creative by Oliver Chaffe
17 Spring Street
The Origin Of Inspiration
17 Spring Street is New York living in Melbourne. The first stanza of the city, located next to Harry Seidler's iconic building in the most prestigious part of Melbourne’s Hoddle Grid.
As part of the creative team, and video lead my approach was to recognize that the project was a legacy piece, not only for Developers CBUS property but also for the buyer too. They are buying into the idea that this is Melbourne’s last great street, with an architectural response to match.
I wanted to convey the architect's passion and let them speak in conversation freely.
I provided on set art direction, capturing the beautiful Bates Smart offices in a new light, footage was graded in inky blacks, presenting a timeless appeal.
Roles
Interview scriptwriting.
Storyboard.
On-set art Direction.
Full post production
Additional Credits
Creative Director: Aaron Lee.
Brand designer: Oscar Salinas.
A Caramel Creative Production.
3D mockup: I also worked on signage concepts, applying the brand throughout the residences.
Another signage exploration for the development.