This video campaign aimed to feature both current off-the-plan purchasers and past purchasers within their homes, inviting them to share what life is like in their Oz Property developed space, what they love about the area, the community and the overall purchaser experience.
Capturing engaging photography and video content with a focus on authentic storytelling in a lived-in home setting, we aimed to establish trust, credibility, and an emotional connection with future buyers.
I art directed the interviews and photography within each location as well as looking after all post production.
6 edits were produced in a range of formats for delivery accross social media, website and EDMS.
Roles
On Set Art Direction (Photography and video)
All Post Production (Edit, VFX, Motion Graphics, Music, Grade, Retouch).
Additional Credits
Comms Agency: Fizz Agency
An Oliver Chaffe Production
End Client: Oz Property Group
“This was a seamless project from start to finish thanks to Oliver.
Given the talent we used for the video interviews were everyday homeowners, it can be tricky to tease out an engaging story.
Oliver was, however, able to make the talent feel super comfortable in front of the camera and find their unique stories, crafting a compelling narrative for each purchaser that felt warm and authentic.
The quality of the final content was exceptional and he was super responsive and easy to collaborate with throughout the entire project”