Monument

As an elegant piece of industrial design ‘Monument’ is set to redefine the Melbourne Skyline.

A modern architectural expression with a rich site heritage – inspiration being drawn from the heritage-listed Eliza Tinsley building, which originally housed a coach and motor body works, blacksmiths, saddlers and leather supplies.

I created the concept look and feel, directing the film crew and looking after the entire post production.

Roles

Concept/Approach
Interview script
On set direction
Storyboard
Full post production

Additional Credits

Creative Director: Aaron Lee
Cinematography: Phillip Einwick
Producer: Yasmin Lenzie Smith
A Caramel Creative Production

Concept Stills

The concept of the building name ‘Monument’ was echoed in the strong silhouettes and directional lighting used in studio, conveying a sense of strength and authority.
A curated shot-list of some of the surrounding ‘Monumental’ buildings were shot using car mounted cameras, tilted upwards to convey grandeur.

Studio Behind The Scenes