Levi's & Good Cycles

Changing lives. Changing Communities.

Client | Levi's
Agency | Caramel Creative

Good Cycles, a Melbourne-based not-for-profit social enterprise, equips young people with practical skills and employment pathways through its network of bike workshops and mobile mechanics.

When the organisation received Levi’s Commuter range clothing and bicycles for its fleet of mobile bike mechanics, Levi’s saw an opportunity to spotlight the partnership through content.

We were engaged to edit a short brand-led film that captured a day in the life of a Good Cycles mechanic, blending authentic documentary moments with clean product storytelling. The piece showcases the Levi’s Commuter range in real-world use - on the road, on the tools and in motion, while highlighting the positive social impact of Good Cycles’ work across Melbourne.

The final edit created a natural, values-led brand association for Levi’s, delivered as blog and social content that celebrated purpose, practicality and the everyday riders who keep the city moving.

Roles

Pre Production
Editing
Motion Design

Additional Credits

Creative Direction | Aaron Lee
Videography | Juzzy Kane
Agency | Caramel Creative
Music | 'Let's Go And Play' by House of Laurence