Motion Design, Video Production & Creative by Oliver Chaffe
Produced at Caramel Creative.
Role - Motion Graphics/Titles
The Icon is an apartment development in the heart of Melbourne's St Kilda.
The brief was to create a teaser video which exudes sophistication and class, showcasing the lifestyle opportunities in the area. The video below is a snippit of the titles created for the piece.
I chose to work with the strong type, establishing the brandmark throughout the video with close crops on the text and use of gentle lighting, mimicking the tones found in the building facade.
I also created several glass shard transitions, used to transition between interior and exterior architectural renderings.
The video was displayed on the 'registration of interest' microsite and on loop as part of a display suite, showcasing the property to potential buyers/investors.